Press Releases – Your Voice in the Media
Press releases are official texts designed to announce important information to the public: company news, product launches, events, or achievements. Their purpose is to communicate timely updates to the media, partners, customers, and the wider community, serving as a reliable and official source of information.
At Digital Team, our press releases are crafted to be not only informative but also appealing to media outlets. Our goal is to ensure your message is noticed, published, and receives the right response. We use a professional style that works equally well for national media and international platforms.
Why Are Press Releases Important?
Press releases are one of the most effective tools in public relations, enabling companies to remain visible and present themselves with credibility.
Media visibility – Journalists and news portals are always looking for relevant stories. A well-written press release increases your chances of being published, which means a wider audience without additional ad spend.
Reputation building – Clear, structured communication presents your company as professional and trustworthy. It shows that your business is stable, reliable, and worth attention.
Trust creation – Media coverage acts as an independent endorsement of your news. When people see your announcement in a respected outlet, they are more likely to trust your business.
Relationship building – Sending regular press releases helps you build lasting connections with journalists and editors. Over time, this increases the likelihood of your news being picked up again.
What Types of Press Releases Should You Create?
Press releases can take many forms, giving every business the opportunity to share its message effectively.
Company news – Updates on changes, expansions, or new projects. These demonstrate growth and progress in your business.
Product launches – Announcements about new goods or services. They highlight what sets your offering apart in the market.
Event announcements – Conferences, seminars, openings, or community initiatives. Press releases act as an invitation and a bridge to your audience.
Achievements and awards – Sharing your accomplishments publicly boosts prestige and strengthens reputation with both clients and competitors.
Crisis communication – Official statements addressing situations that may affect your image. Such releases show transparency and responsibility.
How Are Press Releases Written?
Professional press releases must follow journalistic standards to stand a real chance of publication.
Headline – Short, memorable, and informative. If it doesn’t grab attention, the entire text may go unread.
Lead paragraph – The opening lines should quickly answer the “who,” “what,” “where,” and “when.” This ensures clarity from the start.
Main body – Expanded details, facts, and quotes. Statements from company representatives add a human touch.
Additional information – Statistics, background, or context that helps journalists build a more complete story.
Contact details – Always include a contact person for follow-up. This increases the chance that your release will be used.
At Digital Team, we write press releases in a way that minimizes the need for heavy editing by media outlets—greatly increasing the likelihood of publication.
How Much Do Press Releases Cost?
The cost depends on length and complexity:
Short release (up to 300 words) – from €55. Suitable for simple updates or brief announcements.
Standard release (400–600 words) – from €85. Typically used for product launches or company news.
Comprehensive release (700+ words, with research or data) – from €125. Ideal for strategic announcements or in-depth stories.
Additionally, we can handle distribution to journalists and media contacts, ensuring your press release reaches the right audience.
What Results Do Professional Press Releases Deliver?
Companies that invest in professionally written press releases benefit from:
More frequent media coverage – Editors are more likely to publish polished, ready-to-use content.
Stronger brand awareness – Your company name appears more often in public.
Positive image building – The public perceives you as reliable and transparent.
Increased trust – Clients and partners view media features as independent validation of your business.
Why Choose Digital Team?
Professionalism – Content that meets journalistic standards and is ready for publication without editing. This saves editors’ time and boosts your chances.
Strategic approach – We write press releases as part of a long-term communication strategy, not just isolated updates.
Cross-market experience – We work with both Lithuanian and international clients, adapting releases to different audiences.
Results-driven mindset – For us, success means not only delivering text but ensuring it has impact: publication, reach, and brand image.
Digital Team is your trusted partner to ensure your voice is heard in the media.
FAQ: Press Releases
1. Are press releases worth it for small businesses?
Yes. Even small companies can generate media interest if the story is relevant. A well-crafted release adds extra credibility to your brand.
2. How often should press releases be issued?
It depends on how much news you have. On average, 4–8 per year is sufficient, though fast-growing businesses may need them more frequently. The key is value, not volume.
3. Do press releases have to be sent only to journalists?
No. They can also be published on your website, shared on social media, or included in newsletters. This extends their reach beyond the newsroom.
4. Can a press release act as advertising?
Not directly. A press release is an informational text, but it can subtly strengthen your brand and attract new clients. Advertising sells directly—press releases build reputation.
5. How quickly can results be expected?
If the news is timely, your press release can be published within hours or a day. The long-term value grows gradually, as your brand is mentioned more often and trust builds over time.
Get in Touch About Your Project
Press releases are more than just texts—they are your business voice reaching the media, the public, and your clients. They make you visible, build your reputation, and ensure your news gets noticed.
Digital Team is ready to create professional, strategic, and impactful press releases that help your business stand out.
Contact us today, and let’s make sure your message reaches the right audience.
